Your Guide to Email Marketing

February 27, 2017

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provides you with the tools to create, track, and send beautifully crafted email campaigns. It also combines email marketing with robust reporting tools to reveal the results you want to see.

Spotlight

Basis Technologies

Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture. The company has offices in nearly every U.S. state as well as in Canada, Mexico and Argentina, with customers throughout North America, South America, and Europe.

OTHER WHITEPAPERS
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Building and Scaling Partner Ecosystems that Drive Revenue

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.

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5 WAYS TO ACCELERATE YOUR DIGITAL MARKETING AS A LARGER MID-SIZEDCOMPANY

whitePaper | October 17, 2022

While the majority of large companies are already investing in digital transformation, medium-sized companies are finding it rather difficult. They even see themselves as laggards, as the latest BITKOM statistics from Germany show.

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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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Five Ways Marketers Are Using AI

whitePaper | September 23, 2022

Optimizing digital experiences at scale is hard - people abandon, behaviors differ, and systems break. Sound familiar? Anomaly detection combs through user behavior in search of unusual changes. It proactively analyzes data like cart abandonment, conversion, and value to provide you with potential contributing factors so you can quickly surface issues and find new opportunities.

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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Spotlight

Basis Technologies

Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture. The company has offices in nearly every U.S. state as well as in Canada, Mexico and Argentina, with customers throughout North America, South America, and Europe.

Events