MARTECH

Five Ways Marketers Are Using AI

September 23, 2022

Marketers Are Using AI
Optimizing digital experiences at scale is hard - people abandon, behaviors differ, and systems break. Sound familiar? Anomaly detection combs through user behavior in search of unusual changes. It proactively analyzes data like cart abandonment, conversion, and value to provide you with potential contributing factors so you can quickly surface issues and find new opportunities.

Spotlight

LMA Marketing & Advertising

LMA is a full service marketing & advertising agency providing start to finish marketing solutions. We oversee the entire process while creating a powerful memorable brand experiences over a variety of platforms.

OTHER WHITEPAPERS
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Adapting digital marketing for real-world results

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

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DIGITAL MARKETING

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

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How to Convert More Leads Into Customers

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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How to Turn Leads into Repeat Customers

whitePaper | November 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our partners have you covered. Start cultivating repeat engagement and deepening your brand ties today.

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Spotlight

LMA Marketing & Advertising

LMA is a full service marketing & advertising agency providing start to finish marketing solutions. We oversee the entire process while creating a powerful memorable brand experiences over a variety of platforms.

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