NEWS

   

EVENTS

Conferences

Brand Storytelling & Content Marketing

BRAND STORYTELLING & CONTENT MARKETING

September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

CEPE Annual Conference + General Assembly 2019

CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019

September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...

Tastemaker Conference

TASTEMAKER CONFERENCE

September 19-21, 2019
Tastemaker Conference is a place where food bloggers don’t just meet, they make. You will make contact with incredible vendors and foodies. You will make career goals attaining invaluable information on the business aspects of the industry. Most importantly, you will make lifelong connections ...

PCMA’s annual European Influencers Summit

PCMA’S ANNUAL EUROPEAN INFLUENCERS SUMMIT

September 22-24, 2019
Join a unique congress that connects European-based associations and corporations with industry professionals during PCMA’s annual European Influencers Summit. Gain knowledge and insight on how to elevate the region’s business events industry while building lasting and rewarding relation...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Influencer Marketing

INFLUENCER MARKETING

September 12-12, 2019
ANA committee meetings have been instrumental in keeping my team informed and up to date on industry practices ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research.

 

Webinars

SEP 18, 2019 | 1:00 Pm
EMAIL MARKETING QUICKSTART BOOT CAMP
Email Marketing; cant live with it, can't SURVIVE without it. We understand that kick starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don't seem to have- time, effort and budget. Thats why Constant Cont...
SEP 18, 2019 | 3:00 PM
CX AND DEMAND GEN
Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company's product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and r...
SEP 18, 2019
A VIRTUAL EXPERIENCE DESIGNED TO UNLEASH YOUR MARKETING POTENTIAL
Put your suitcases away because we’re bringing Marketing Nation Live directly to you - no travel needed! Tune in live for this one-day virtual event to transform your marketing strategy and learn from industry-leading marketers on how to spark creativity, optimize campaign outcomes, ...
OCT 06, 2019 | 12:00 PM
WHY SELL B2B?
Is the first course in a new series titled 'B2B', and is an introduction to Business-to-Business (B2B) merchant processing and how it fits into the payment landscape. Takeaways on this course include:
- Real market data on volume and retention for B2B merchants
- Actu...
OCT 09, 2019 | 3:00 PM
CONTENT MARKETING B2B MARKETING SERIES
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us inform...
OCT 19, 2019 | 3:00pm
CONTENT MARKETING AND ABM
ABM, which as we all know, stands for account-based marketing, isn’t a law and doesn’t have a hard deadline. But it’s a similarly vague and futuristic-feeling concept for many of us who cling to the hope that one day we’ll waltz into the office to discover that we&r...

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...