| | | ADVANCED ADWORDS STRATEGIES TO PERSONALIZE EXPERIENCES AND DRIVE REVENUE
| | Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is personalization. There are new data-driven techniques you can use to target... | | |
| | | THE NEW ECOMMERCE IMPERATIVE | | In a world where consumer attention is always up for grabs, the key to successfully attracting, serving, and retaining customers is obsessing about the buyer’s journey. | | |
| | | AD OPTIMIZATION WITH GOOGLE ADWORDS | | You can not leave Google ads testing to Google because the industry is in agreement. Therefore, ads are switched to determine statistically significant winners. What has been universally accepted as a royal road for a decade is well founded and sounds impressive, but is in fact nonsense. | | |
| | | TARGETING ON FACEBOOK - FINDING THE PERFECT TARGET GROUP | | Facebook advertising is booming! In addition to Google AdWords, Facebook is now the largest advertising network in online marketing. But the right targeting, ie the identification and composition of the perfect target group, still presents many marketers with major challenges. In this webi... | | |
| | | THE STATE OF B2B E-COMMERCE IN SEA | | This webinar will highlight results from Econsultancy new report, done in association with Magento, The State of B2B E-commerce in Southeast Asia, India, Australia and New Zealand. | | |
| | | TWITTER FOR THE SMALL BUSINESS | | Twitter really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Twitter. In this seminar and workshop, we’ll take a l... | | |