NEWS

   

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  • Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

    Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integrati...


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    https://martechseries.com/analytics/customer-data-platforms/lytics-announces-seamless-integration-google-marketing-platform-optimize-marketing-spend/6480

  • Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

    Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for it...


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    https://martechseries.com/content/email-mktg/intema-adds-new-advanced-automation-feature-eflyermaker-email-marketing-platform/6481

  • Madison Logic Achieves High Ranks as a Top Global Innovator in Account-Based Marketing

    Madison Logic, the global account-based marketing (ABM) solution that empowers B2B marketers, recently received recognition as a global ABM leader, ranking in the top 10 vendors in the latest Vendor S...


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    https://www.newswire.com/news/madison-logic-achieves-high-ranks-as-a-top-global-innovator-in-account-210513046477

  • Fintech Unicorn, Brex Unveils a New Marketing Agency Directory

    Brex, the financial technology company that helps ambitious companies scale, today launched its marketing agency partner program, including a portal to help its customers find outsourced marketing ser...


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    https://www.martechadvisor.com/news/ecommerce/fintech-unicorn-brex-unveils-a-new-marketing-agency-directory/6478

  • Google’s BERT Rolls Out Worldwide

    Google announced via Twitter that their BERT algorithm is now rolling out worldwide. BERT will enable Google to better understand search queries. BERT is an algorithm that helps Google better understa...


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    https://www.searchenginejournal.com/google-bert-rolls-out-worldwide/339359/6474

  • Facebook Introduces 3 New Ad Reporting Tools

    In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad perform...


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    https://www.searchenginejournal.com/facebook-introduces-3-new-ad-reporting-tools/339369/6475

  • Google Search to Integrate Package Tracking

    Google has been focusing quite a bit on expanding the things people can do with the search engine, and this often involves integrating current functionality into the service itself so that it can be d...


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    https://www.digitalinformationworld.com/2019/12/google-search-to-integrate-package-tracking.html#6473

  • Google Ads to Explain Why Changes in Performance Occurred

    Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Adv...


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    https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/6472

  • Litmus adds key features to email marketing platform

    Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client ins...


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    https://marketingland.com/litmus-adds-key-features-to-email-marketing-platform-2723216471

EVENTS

Conferences

Email Insider Summit 2019

EMAIL INSIDER SUMMIT 2019

December 11-14, 2019
From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices fo...

AFFILIATE SUMMIT WEST 2020

AFFILIATE SUMMIT WEST 2020

January 27-29, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Affiliate Summit

AFFILIATE SUMMIT

January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO

SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO

February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Content Marketing in the Digital Age @ Mohegan Sun

CONTENT MARKETING IN THE DIGITAL AGE @ MOHEGAN SUN

December 12-12, 2019
In a media environment where an infinite amount of content is always at our fingertips, it’s important for brands to find new and creative ways to engage with consumers. For consumers, having content options is no longer a luxury, it’s an imperative. Join us for this ANA members-only eve...

 

Webinars

DEC 17, 2019 | 10:45AM
HOW TO INCREASE TRAFFIC & LEADS IN 2020
Want to make 2020 a record-breaking year for your B2B business? Join our new webinar to learn how to use SEO to grow traffic and increase qualified leads
DEC 17, 2019 | 2:00PM
5 WAYS TO TURN YOUR CONTENT INTO A CONVERSATION
Creating great content isn’t easy. Harder yet is creating great content that people actually engage with. So when you slave over the perfect ebook, blog post, video, etc. that really resonates with your audience . you have to make sure you capitalize on all that attention. Join this ...
DEC 18, 2019 | 2:00PM
TOP CONTENT PERFORMANCE TRENDS IN 2019: UNDERSTANDING YOUR AUDIENCE'S DIGITAL CONSUMPTION HABITS
Content isn't just important for traditional media companies anymore. In today's noisy digital landscape, marketers also must prioritize content in order to successfully spread brand awareness, engage their audiences, and increase conversions. Register to learn about the trends in ...
DEC 18, 2019 | 2:00PM
HOW TO WRITE SEO PROPOSALS THAT PROVE YOUR VALUE & ELIMINATE CLIENT CONCERNS
Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes.This is why potential clients sometimes get indecisive even when presented with an SEO proposal. Join this webinar as Alen Todorov of SEOmonitor shares tips on how SEO agencies can write b...
JAN 08, 2020 | 1:00PM
THE FUTURE OF SEARCH MARKETING: WHAT'S NOW. WHAT'S NEXT.
In this webinar, Dan Golden of Be Found Online will present a variety of case studies and include a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search. This webinar will cover some of the big themes and changes facing the world of search mark...
JAN 16, 2020 | 1:00PM
SIX TRENDS THAT WILL IMPACT AUDIO AND MARKETING IN 2020
In this webinar you'll learn, why audio is a premier storytelling medium, how to media plan for an audio campaign. Results from Pandora’s Audio Insights Lab experiment on what makes impactful audio creative & Six trends that will impact audio and marketing in 2020.

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...