NEWS

   

EVENTS

Conferences

BUILDING THE NEW CHANNEL IN THE DIGITAL AGE

BUILDING THE NEW CHANNEL IN THE DIGITAL AGE

December 02-03, 2019
The channel is evolving at breakneck speed. Customers who once needed an array of costly on-premises hardware and packaged software now commonly choose the cloud for those same services. As a result, the once-lucrative business of delivering value-added in-house solutions is giving way to selling te...

Digital summit Dallas

DIGITAL SUMMIT DALLAS

December 03-04, 2019
Digital Summit family, and congratulations for investing in learning that will help you grow your business and make an impact in the world. Digital Summit attendees are the movers and shakers influencing the growth and success of their company’s digital marketing — and the future landsca...

Wells Fargo TMT Summit 2019

WELLS FARGO TMT SUMMIT 2019

December 02-04, 2019
This event is intended for clients of Wells Fargo and its subsidiaries (including Wells Fargo Securities, Wells Fargo Advisors, and Abbot Downing) who received this invitation directly from their Wells Fargo contact, or individuals expressly invited by a Wells Fargo Securities research analyst. Any ...

Digital Marketing Leaders Summit Hong Kong 2019

DIGITAL MARKETING LEADERS SUMMIT HONG KONG 2019

December 04-05, 2019
The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. But they also must have that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and ba...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

2019 CMO SUMMIT

2019 CMO SUMMIT

November 13-15, 2019
Join us as we come together to celebrate marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future at the 15th Annual Forbes CMO Summit. At our exclusive, invitation-only gathering of the world’s top marketing leaders, you’ll...

 

Webinars

NOV 21, 2019 | 12:00PM
TAKE CONTENT MARKETING TO THE NEXT LEVEL WITH DATA AND ANALYTICS
Doing great content marketing requires a number of skills: Creativity, drive, passion, and more, but underpinning those efforts with a focus on data and analytics can help you take your content marketing to the next level. Join this webinar to learn some of the best tips for taking content...
NOV 21, 2019 | 06:00AM
THE TOOLS AND TECHNIQUES TO JOIN ONLINE AND OFFLINE MARKETING SOURCES
This webinar will explain how you can make this connection by using the right tools and advanced techniques, whilst remaining compliant with privacy regulations. We will dive into the Google Marketing Platform (GMP) capabilities, including how Google Analytics 360 has an out of the box int...
NOV 26, 2019 | 10:00AM
10 SIMPLE HACKS TO UPGRADE YOUR 2020 MARKETING STRATEGY
For years, reports have read “by 2020, marketing wil it may just be another year, but expectations are higher than ever. Priorities and budgets have been set and it’s time to ensure your strategy is hitting all the bases.
DEC 04, 2019 | 9:00AM
THE STATE OF CUSTOMER ENGAGEMENT 2020
Customer engagement as a concept has been around for more than a decade. It encapsulates the change in marketing philosophy brought about by three effects of digital media: the rise of marketing automation, the move from one-to-many broadcast marketing to one-to-one conversational commerce...
DEC 04, 2019 | 2:00PM
HOW TOP AGENCIES DO IT BETTER
Join this webinar as Christian Sculthorp of AgencyAnalytics shows you how top digital agencies are leveraging reports to prove value and find up-selling opportunities. Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports. If clients s...
DEC 11, 2019 | 3:00 PM
EMPLOYEE COMMUNICATIONS (B2B MARKETING SERIES)
Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different avenues available to communicate with your employees and customers.

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...