NEWS

   

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  • Google Ads to Explain Why Changes in Performance Occurred

    Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Adv...


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    https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/6472

  • Litmus adds key features to email marketing platform

    Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client ins...


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    https://marketingland.com/litmus-adds-key-features-to-email-marketing-platform-2723216471

  • Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

    Twitter's looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their p...


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    https://www.socialmediatoday.com/news/twitter-expands-access-to-brand-survey-tools-to-help-brands-understand-ad-e/568368/6470

  • Facebook's plan to keep growing bigger

    While content companies are pushing to diversify their businesses with subscriptions and licensing, and big tech companies draw on income from hardware sales and software sales and subscriptions, Face...


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    https://www.axios.com/facebooks-plan-to-keep-growing-bigger-1b09eb88-1625-46cb-acd9-c79df8c54f3a.html6462

  • Uberflip acquires SnapApp for smarter content targeting

    Uberflip is acquiring SnapApp, bringing together two startups that promise to help marketers use their content more effectively. President and Chief Marketing Officer Randy Frisch argued that Uberflip...


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    https://techcrunch.com/2019/12/03/uberflip-acquires-snapapp/6467

  • Google Changes How Local Search Results Are Generated

    Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November. That means neural matching allows Google to better understand the meaning b...


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    https://www.searchenginejournal.com/google-changes-how-local-search-results-are-generated/338411/6459

  • Facebook’s new tool lets you transfer pictures to Google Photos

    Facebook is releasing a new tool today that will allow its users to transfer photos directly to Google Photos. The tool is being released initially in Ireland, and will be available worldwide in the f...


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    https://www.theverge.com/2019/12/2/20991419/facebook-transfer-photos-google-photos-tool-new-details6460

  • Google Offers 2 Tips for Improving Web Content

    A common misconception about headings (H1, H2, etc.) is that they are important as ranking factors. Because of that, a common error made by SEOs and publishers is to use headings as place to add impor...


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    https://www.searchenginejournal.com/improve-content-for-google-and-users/337951/6457

  • Paid Social Performs Better Than Expected This Year, New Report Says

    Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portio...


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    https://www.searchenginejournal.com/paid-social-performs-better-than-expected-this-year-new-report-says/337667/6454

EVENTS

Conferences

SiriusDecisions 2019 Technology Exchange

SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE

December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

Content Marketing in the Digital Age @ Mohegan Sun

CONTENT MARKETING IN THE DIGITAL AGE @ MOHEGAN SUN

December 12-12, 2019
In a media environment where an infinite amount of content is always at our fingertips, it’s important for brands to find new and creative ways to engage with consumers. For consumers, having content options is no longer a luxury, it’s an imperative. Join us for this ANA members-only eve...

Email Insider Summit 2019

EMAIL INSIDER SUMMIT 2019

December 11-14, 2019
From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices fo...

AFFILIATE SUMMIT WEST 2020

AFFILIATE SUMMIT WEST 2020

January 27-29, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Digital Marketing Leaders Summit Hong Kong 2019

DIGITAL MARKETING LEADERS SUMMIT HONG KONG 2019

December 04-05, 2019
The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. But they also must have that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and ba...

 

Webinars

DEC 11, 2019 | 3:00 PM
EMPLOYEE COMMUNICATIONS (B2B MARKETING SERIES)
Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different avenues available to communicate with your employees and customers.
DEC 11, 2019 | 4:00PM
WHY THE ROI OF PIM IS MEASURED BY MORE THAN JUST REVENUE
In today’s omnichannel world, businesses need to deliver more product information with more agility to guide buyers across the entire customer journey  not just the path to purchase. Join Forrester and Zurn Industries and find out how the role of PIM (Product Information Managem...
DEC 11, 2019 | 1:00PM
4 WAYS TO GET STARTED WITH AGILE MARKETING
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way  and they must be equipped with the right tools and pr...
DEC 17, 2019 | 10:45AM
HOW TO INCREASE TRAFFIC & LEADS IN 2020
Want to make 2020 a record-breaking year for your B2B business? Join our new webinar to learn how to use SEO to grow traffic and increase qualified leads
DEC 17, 2019 | 2:00PM
5 WAYS TO TURN YOUR CONTENT INTO A CONVERSATION
Creating great content isn’t easy. Harder yet is creating great content that people actually engage with. So when you slave over the perfect ebook, blog post, video, etc. that really resonates with your audience . you have to make sure you capitalize on all that attention. Join this ...
DEC 18, 2019 | 2:00PM
TOP CONTENT PERFORMANCE TRENDS IN 2019: UNDERSTANDING YOUR AUDIENCE'S DIGITAL CONSUMPTION HABITS
Content isn't just important for traditional media companies anymore. In today's noisy digital landscape, marketers also must prioritize content in order to successfully spread brand awareness, engage their audiences, and increase conversions. Register to learn about the trends in ...

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...