NEWS

   

EVENTS

Conferences

Inbound Marketing France

INBOUND MARKETING FRANCE

January 28-28, 2020
Inbound Marketing France is a day of exchanges, inspiring conferences and practical workshops dedicated to Inbound Marketing, customer experience, digital transformation, data, social media, commercial prospecting and which aims to promote these new approaches to help you modernize your acquisition ...

AFFILIATE SUMMIT WEST 2020

AFFILIATE SUMMIT WEST 2020

January 27-29, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Affiliate Summit

AFFILIATE SUMMIT

January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO

SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO

February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Email Insider Summit 2019

EMAIL INSIDER SUMMIT 2019

December 11-14, 2019
From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices fo...

 

Webinars

JAN 28, 2020 | 8:30 PM - 9:30 PM
SOCIAL REVIEW 2019. HOW BUSINESS CAN DO IT BETTER IN 2020
The one thing you can rely on with social media is change. 2019 was no exception with quite a few changes happening across the different platforms business use. This webinar we see an unpack of some of the key changes that have impacted business socials this year. The Get Good or Get Off T...
JAN 29, 2020 | 1 pm
KEYS TO SUCCESSFUL MARTECH PROCUREMENT
The marketing technology landscape now includes more than 7,000 distinct solutions, and the number is still growing. Recent research shows that many companies are spending as much on marketing technology as they are on media and more than they are with agencies. Research also shows that co...
JAN 29, 2020 | 9:30 p.m.
GARTNER TOP MARKETING PREDICTIONS FOR 2020 AND BEYOND
Your attempts to connect with consumers by gathering data will most likely fail. Marketing leaders constantly seek additional data sources and new skillsets as they strive for “one-to-one marketing”, invest in event-driven, real-time marketing, and generally seek to deliver the...
JAN 29, 2020 | 1:00PM
6 BIG TRENDS THAT WILL SHAPE MARKETING IN 2020
If you thought 2019 was a busy and tumultuous year for brands, just wait till 2020 gets rolling. Given increased consolidation across the digital media landscape, heightened concerns around privacy and compliance, a continued quest for a Universal Identifier across fragmented devices and d...
JAN 29, 2020 | 2:00 PM
EXPERIENCES EVERYWHERE: HOW TO CREATE MARKETING YOUR AUDIENCE DEMANDS
Marketing has become a bad word lately. Audiences are tired of the endless spam and are looking for experiences that are authentically human. Join us for this live webinar to learn how companies are transforming their marketing by delivering engaging digital experiences that their audience...
FEB 05, 2020 | 3:00pm
USING THOUGHT LEADERSHIP TO INFLUENCE BUYERS AND DRIVE PURCHASING BEHAVIORS
Quality thought leadership is critical to a business’s bottom line and reputation and it has greater commercial impact than marketers realize but the field is awash in mediocre and irrelevant content. During this webinar, we will cover the results of our LinkedIn/Edelman Thought Lead...

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...