NEWS

   

EVENTS

Conferences

THE MARTECH SUMMIT

THE MARTECH SUMMIT

August 19-20, 2020
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience...

SMART X Conference

SMART X CONFERENCE

August 27-27, 2020
Smart X is an immersive business experience for high-level executives from the industry of Marketing & Sales & Revenue Technologies. This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important busi...

Growth Marketing Summit 2020

GROWTH MARKETING SUMMIT 2020

September 01-01, 2020
As Europe's biggest conference for digital growth and optimization, we unite like-minded optimizers from around the world. Share topics that move the digital world and learn from world-class talks. The growth marketing SUMMIT is less about Conversion Uplifts. Rather, it is about a data-driven, c...

Forward Marketing Summit Jakarta 2020

FORWARD MARKETING SUMMIT JAKARTA 2020

September 02-03, 2020
With Indonesia consisting of over 17,000 islands and some 700 languages, marketing in the country can present some of the greatest complexities of anywhere in the world. Our 2020 Forward Marketing Summit Jakarta will bring together over 350 national and international marketing specialists to shed ne...

Web Marketing Festival 2020

WEB MARKETING FESTIVAL 2020

June 04-06, 2020
The Festival brings together players from every corner of the world, promoting the exchange of innovative ideas and defining new standards for the industry. Having welcomed more than 21,000 attendees over three days in 2019, this exciting Festival includes over 70 events and features a rich programm...

THE DEFINITIVE DIGITAL MARKETING GATHERING HOUSTON

THE DEFINITIVE DIGITAL MARKETING GATHERING HOUSTON

June 02-04, 2020
Digital Summit attendees are the movers and shaker influencing the growth and success of their company’s digital marketing  and the future landscape of the digital economy. They come from a wide variety of companies and organizations  including national brands, CPG, agencies, service...

PROGRAMMATIC I/O

PROGRAMMATIC I/O

May 11-12, 2020
The original and world’s largest conference focused on PROGRAMMATIC MEDIA AND MARKETING. Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else. Programmatic newcomers and experts find workshop content suited to their needs on Day 1. Y...

Social Media Camp 2020

SOCIAL MEDIA CAMP 2020

May 05-07, 2020
Social Media Camp is Canada’s largest social media conference, bringing together industry innovators and influencers to spark conversation through a series of interactive sessions and inspiring speakers. Social Media Camp 2020 will cover the following topics, varying between beginner through a...

 

Webinars

AUG 19, 2020 | 12:30pm
HOW TO HELP PARTNERS GENERATE DEMAND
Helping partners drive demand is more important than ever. The current global pandemic is adding complexity to an already challenging task. Solution providers must make the transition to digital and vendors need to align their co-marketing spend and resources to facilitate this move. Join ...
AUG 20, 2020 | 2:00 p.m.
360 ROUNDTABLE: DATA-DRIVEN INSIGHTS FOR THE 2020 CHANNEL
In July, Channel Partners and Channel Futures released the 2020 MSP 501 winners. But the 501 isn’t just about rankings. The extensive survey that applicants must submit provides us with a trove of data that helps us identify trends, vendor market share and industry influences. Intern...
AUG 24, 2020 | 2:00 PM
REDEFINING ‘IN-PERSON’ HOW A DIGITAL-FIRST PARTNER MARKETING STRATEGY BOOSTS CHANNEL ENGAGEMENT
Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use...
AUG 24, 2020 | 12:00 PM
DITCH THE PYRAMID PROGRAM TO ENGAGE YOUR PARTNERS: HOW TO ENSURE YOUR CHANNEL IS LOYAL, GENERATING DEMAND, AND DRIVING REVENUE
Channel ecosystems are evolving at a head-spinning pace. Not only are solution providers expanding the number of primary and secondary brands they represent, a growing number are collaborating with a wide range of partners to meet the needs of their shared customers. And as a new generatio...
AUG 25, 2020 | 2:00 PM
OPTIMIZING PARTNER ENGAGEMENT WHY IT IS MORE CRITICAL THAN EVER
The market disruption that is impacting nearly every aspect of the global economy is prompting channel-reliant technology brands to re-assess their partner engagement strategy and focus on accelerating digital transformation. 
Not only is this critical to supporting channel par...
AUG 25, 2020 | 12:00 PM
HOW TO LEVERAGE YOUR PARTNER NETWORK TO CREATE A SHOW-STOPPING VIRTUAL EVENT
To create a show-stopping virtual event today, you need a strong partner network and a killer execution strategy. During this session, Mark Kilens, Drift’s VP of Content & Community, and Janna Erickson, Drift’s Director of Events, will share tips and tricks for your next pa...

ON-DEMAND WEBINAR | FACING THE FACTS: THE STATE OF PERSONALIZATION TODAY
We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advanta...
THE MODERN MARKETING LEADERS DILEMMA
With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And...
NAVIGATING HEADLESS CONTENT MANAGEMENT
Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered ...
THE CHANNEL REPORTS
Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never ...
ZERO TO DRUPAL IN 60 DAYS WITH ACQUIA LIGHTNING
To build great sites and digital experiences, you need easy-to-use tools for rapid development, simple page building, drag-and-drop widgets for rich media and content, and an intuitive way to review, approve, and publish quickly. Acquia Lightning, a Drupal 8 open source distribution from t...
THE VALUE OF PERSONALIZATION FOR B2B COMPANIES
Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactl...

RESOURCES

The Covid-19 pandemic is accelerating consumer behaviour shifts which were underway even before the crisis hit, according to a recent consumer insights report from PwC Canada. Retailers will have to i...

How brands can leverage the Discount Retail Shopper mentality to deliver cross-category results.I’ve mentioned this fact before but one of the best things about this job is that ...

A recent Forbes.com special report on communicating highlighted the different ways people and other animals send signals back and forth to best get along in the world. And in addition to learning abou...

Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackb...

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targ...

This is an ARF Methodological Review of the Brand Keys’ Brand Engagement measurement methodology. The purpose of the Brand Keys methodology is to provide a measure of the level of brand engageme...

For website owners, no two days are alike. You spend much of your time sitting in back-to-back meetings answering emails and Slack messages when you can while trying to stay on top of your endless lis...

Team communication is more important and more challenging than ever right now. The COVID-19 crisis has put more pressure on web teams to deliver as consumers rapidly change their shopping habits and i...

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver...