SALESFORCE MARKETING CLOUD LIFE TIME FITNESS

Life Time Fitness deployed Salesforce Marketing Cloud to modernize its outgoing e-mail marketing. The goal was to connect with each prospect or member in a 1-to-1 relationship. Nucleus found the project enabled Life Time Fitness to better reach prospects and clients, increasing marketing staff productivity while improving member acquisition and engagement.

Spotlight

Cole & Weber

Cole & Weber United is a creativity company based in Seattle. Founded in 1931, the agency is known for developing innovative and integrated campaigns that deliver business impact by going beyond traditional advertising to create brand experiences. Over the years, we’ve established a reputation for producing insightful, creatively disruptive, effective and award-winning work.

OTHER WHITEPAPERS
news image

Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

Read More
news image

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

whitePaper | October 17, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

Read More
news image

5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

whitePaper | January 13, 2023

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all. Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

Read More
news image

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

Read More
news image

Making Sense of Digital Experience Monitoring Solutions

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

Read More
news image

Omni-channel RO

whitePaper | May 24, 2022

Since the dawn of customer service, organizations have sought to understand their customers’ needs in order to make them as happy as possible. IVR menus route calls to various automated capabilities. Website hot links take customers directly to their interest. But how do you know what it is that the customer needs? You can more easily answer that question and proactively address it when you know the customer’s intent. An advanced omni-channel implementation allows you to know customer intent, efficiently and accurately.

Read More

Spotlight

Cole & Weber

Cole & Weber United is a creativity company based in Seattle. Founded in 1931, the agency is known for developing innovative and integrated campaigns that deliver business impact by going beyond traditional advertising to create brand experiences. Over the years, we’ve established a reputation for producing insightful, creatively disruptive, effective and award-winning work.

Events