Marketing Strategy, Customer Experience, Content Creation

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

October 17, 2022

marketing-mix-modeling
Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

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HUTdogs

HUTdogs provides Creative Services and Digital Marketing for business. We are known for eye-catching graphic design and digital / online solutions but, that's not all we do! We teach businesses and nonprofits how to master the basics of online social media marketing tools. We're known for our social media education events and presentation. Our real world experience, as small business owners, is key to our effectiveness in teaching others. We focus on both the strategy and the “how to” of using today’s marketing tools.

OTHER WHITEPAPERS
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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Influencer Marketing Benchmark Report 2020

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

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18 Ways to Unlock Billions in New Pipeline with Partners

whitePaper | November 1, 2022

Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.

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How to Engage the Channel for Successful SaaS Renewals

whitePaper | September 26, 2022

This paper is the second in a series devoted to a single topic that is not often covered in most renewal discussions: how to engage the channel for successful SaaS renewals sales. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business

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The Costly Mistakes Marketers Make With Incrementality Measurement

whitePaper | October 28, 2021

Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”

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The ROI of Intelligent Network Automation

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

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Spotlight

HUTdogs

HUTdogs provides Creative Services and Digital Marketing for business. We are known for eye-catching graphic design and digital / online solutions but, that's not all we do! We teach businesses and nonprofits how to master the basics of online social media marketing tools. We're known for our social media education events and presentation. Our real world experience, as small business owners, is key to our effectiveness in teaching others. We focus on both the strategy and the “how to” of using today’s marketing tools.

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