5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

whitePaper | November 1, 2022

Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).