Content Marketing

5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

January 13, 2023

5-stepsfor-b2b-marketersto
In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

Spotlight

Solo.Io

Solo offers Gloo Edge, an API gateway for application traffic, and Gloo Mesh, a service mesh control plane. Building on industry-leading open source Istio and Envoy Proxy, only Solo can help you simplify your operations with unified control, reliability, observability, extensibility, and security. We reduce your effort and risk, so you can focus on innovation with your applications. Founded in 2017 in Cambridge, MA, Solo.io is backed by Redpoint Ventures and True Ventures.

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Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

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What’s Happening with Partner Incentives in 2022

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Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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Spotlight

Solo.Io

Solo offers Gloo Edge, an API gateway for application traffic, and Gloo Mesh, a service mesh control plane. Building on industry-leading open source Istio and Envoy Proxy, only Solo can help you simplify your operations with unified control, reliability, observability, extensibility, and security. We reduce your effort and risk, so you can focus on innovation with your applications. Founded in 2017 in Cambridge, MA, Solo.io is backed by Redpoint Ventures and True Ventures.

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