Identity-Driven Marketing

whitePaper | July 5, 2022

Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences.

whitePaper | February 2, 2022

Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

whitePaper | October 17, 2022

There’s no doubt that a well-designed channel incentivization strategy – and the incentive programs that flow from such – pays big benefits(i). It doesn’t take long for that success to manifest as program expansion, involving hundreds or thousands of partners, and dozens of programs. But (and this is the industry’ dirty little secret (well, maybe not so secret)) the vast majority of channel incentive-fueled revenue operations (incentive program management) is run on the backs of spreadsheets. Why? The answer is twofold:

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.