MARKETING STRATEGY

Building the Business Case For a CIPM Technology Platform

October 17, 2022

building-the-business
There’s no doubt that a well-designed channel
incentivization strategy – and the incentive programs
that flow from such – pays big benefits(i). It doesn’t take
long for that success to manifest as program expansion,
involving hundreds or thousands of partners, and dozens
of programs. But (and this is the industry’ dirty little secret
(well, maybe not so secret)) the vast majority of channel
incentive-fueled revenue operations (incentive program
management) is run on the backs of spreadsheets. Why?
The answer is twofold:

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Studio Cappello

Since 2001 we are the first web marketing Italian agency, specialized in Search Marketing. Thanks to the passionate and enthusiastic approach we bring to every project we work on, we achieved great results and have become a point of reference.

OTHER WHITEPAPERS
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Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

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The Future of Partner Comms

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

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Five Ways Distribution Unleashes the Power of the Channel

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

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Choosing an ERP implementation partner

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

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Spotlight

Studio Cappello

Since 2001 we are the first web marketing Italian agency, specialized in Search Marketing. Thanks to the passionate and enthusiastic approach we bring to every project we work on, we achieved great results and have become a point of reference.

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