Channel Partnerships

6 Disciplines of Successful Channel Management

February 2, 2022

Channel Management
Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?

Spotlight

Omelet

"Omelet is a creative company that solves complex problems for progressive partners including AT&T, Bravo, Microsoft, Nike, Ubisoft, Walmart, and more.Recently, Omelet launched Omelet To Go (experiential / activation division), Omelet Studio (branded and original IP development) and Omelet Brands (original, co-owned brands). Founded in 2004, Omelet is located in Los Angeles. "

OTHER WHITEPAPERS
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Choosing an ERP implementation partner

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | September 21, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

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12 Best Practices For Omni-Channel Retail Customer Engagement

whitePaper | August 4, 2022

Every retailer aspires to deliver the frictionless , secure omni-channel experiences they know their customers want. They know their customer won’t tolerate bad experiences. And they know the business value of offering experiences that keep shoppers satisfied and loyal. But there’s a big difference between aspiring to great things and accomplishing your goals. For some retailers, the surge in contact volumes during the COVID-19 pandemic was overwhelming. For others, it was a catalyst for ambitious digital transformations that have set them up to handle changing customer expectations and a build competitive advantage.

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Why Your Go-To-Market Strategy Matters

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

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Five Ways Distribution Unleashes the Power of the Channel

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

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Spotlight

Omelet

"Omelet is a creative company that solves complex problems for progressive partners including AT&T, Bravo, Microsoft, Nike, Ubisoft, Walmart, and more.Recently, Omelet launched Omelet To Go (experiential / activation division), Omelet Studio (branded and original IP development) and Omelet Brands (original, co-owned brands). Founded in 2004, Omelet is located in Los Angeles. "

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