CRM, Martech, Marketing Analytics

Essential Strategies for Marketing Automation

July 5, 2022

essential-strategies-for-marketing
Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences.

Spotlight

Media Moments

We’re a hybrid group of creative minds with a common love for intelligent, consumer-centric communications. We love bringing brands and consumers together with innovative ideas. We believe every communication challenge is unique, hence we provide customised solutions that are platform and media independent. This unique approach has worked brilliantly for our partners and has won us an enviable portfolio of brands. And that, we believe, is our work speaking for us rather than numbers we could show you on a ppt. Here's snapshot of all the intelligent services we offer: Creative: With a collective experience of over 50+ years, we are equipped to turn any creative challenge into insight driven ideas to tell your brand story. We are not restricted, we use any and every possible media & platform in the most effective combination to be heard and noticed by your consumer. Branding, Holistic Campaigns, Experiential Marketing, Direct Marketing, we do all these and much more.

OTHER WHITEPAPERS
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Using AI to Maximize Marketing ROI: 6 Use Cases

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too

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2020 MARKETING OUTLOOK

whitePaper | December 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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The ROI of Intelligent Network Automation

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

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Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Building the Business Case for Channel Partner Leveling Automation

whitePaper | August 15, 2022

Whoever coined the phrase “different strokes for different folks” could have been referring to channel partner ecosystems. It doesn’t take long for tech vendors to realize that the state of their channel partner ecosystem is a far cry from being homogeneous, that it does in fact skew towards one of entropy – different partners perform at different levels and have different levels of commitment (at different times!).

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

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Spotlight

Media Moments

We’re a hybrid group of creative minds with a common love for intelligent, consumer-centric communications. We love bringing brands and consumers together with innovative ideas. We believe every communication challenge is unique, hence we provide customised solutions that are platform and media independent. This unique approach has worked brilliantly for our partners and has won us an enviable portfolio of brands. And that, we believe, is our work speaking for us rather than numbers we could show you on a ppt. Here's snapshot of all the intelligent services we offer: Creative: With a collective experience of over 50+ years, we are equipped to turn any creative challenge into insight driven ideas to tell your brand story. We are not restricted, we use any and every possible media & platform in the most effective combination to be heard and noticed by your consumer. Branding, Holistic Campaigns, Experiential Marketing, Direct Marketing, we do all these and much more.

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