Channel Partnerships

Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

February 23, 2021

Channel Programs
Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. 

As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles.

This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

Spotlight

PageTraffic

Page Traffic is an online and Internet marketing company and ranked among the top 10 SEO agencies in India. They have a potential team of SEO professionals who will help grow your online business. Other services include Social Media Marketing and Web Designing.

OTHER WHITEPAPERS
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How to Engage the Channel for Successful SaaS Renewals

whitePaper | September 26, 2022

This paper is the second in a series devoted to a single topic that is not often covered in most renewal discussions: how to engage the channel for successful SaaS renewals sales. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business

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Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

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4 Tips to Improve LinkedIn Campaigns

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

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Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

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Increase sales with Multi Channel Publishing

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

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Three Stages of Legal Digital Transformation

whitePaper | August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.

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Spotlight

PageTraffic

Page Traffic is an online and Internet marketing company and ranked among the top 10 SEO agencies in India. They have a potential team of SEO professionals who will help grow your online business. Other services include Social Media Marketing and Web Designing.

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