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Digital Marketing Program FAQ

In today’s automotive shopping environment, a consistent Infiniti brand image and customer experience are critical to success at the OEM and retailer level. In the luxury segment, a standard digital brand platform across a network enables crucial data insight, advertising alignment and advertising efficiencies that Infiniti and our retailers can leverage to our advantage. The deployment of an authorized best-in-class digital program enables Infiniti to deploy a digital platform and data services for our retailers. Additional Infiniti goals with this new program are to: Streamline retailer online efforts with automated data services• Increase opportunities for retailers by focusing on improving key buying actions (i.e. Lead to• Visitor Ratio) Achieve brand consistency as Infiniti shoppers move between Tier 1 and Tier 3• Minimize website branding strikes for retailers, as today, this exceeds 60% of RAP (formerly• ICAP) infractions Provide concierge service levels for our retailers with both a single point of contact for your• website and digital strategy Deploy an expanded field of experts, allowing you more time with your Digital Marketing• Consultants Infiniti is committed to the success of this program and Infiniti is subsidizing program packages for retailers. In addition, Infiniti is funding Infiniti integrations and enhancements to create a comprehensive Infiniti digital platform. Q: Why did Infiniti select CDK as the single authorized provider? A: As our industry evolves along with the rest of the retail landscape, shoppers are demanding more out of the car buying process. Companies like Amazon and Netflix have used personalized shopping experiences for years to deliver great customer experiences while boosting sales. Actionable data and Audience Management from CDK allow us to do the same. Further, by choosing CDK to deploy the Infiniti Retailer Digital Marketing Program, Infiniti and our retailers will now have unprecedented insight into the shopping journey which will help us all make smarter, more effective advertising and business decisions.

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Architonic

Architonic, with its 16 million visitors per year, is the number-one online business-to-business community that connects architects, building owners and contract clients with manufacturers, agents and retailers internationally, as well as with trade fairs and the design press.

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Digital Marketing Program FAQ