Content Marketing, Marketing Strategy, Marketing Data

State of Inbound Marketing Trends

October 11, 2022

state-of-inbound-marketing
In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

Spotlight

OpGen Media

OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMB to Enterprise. For Enterprise clients such as Oracle, DocuSign, OpenText, Citrix and more, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients'​ marketing and sales funnels. For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, SEO, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.

OTHER WHITEPAPERS
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Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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Unlocking multi-channel marketing with RCS

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

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Channel Market Guide 2022

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

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Channel Partner StudySuccess in the Indirect Sales Channel

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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What’s Happening with Partner Incentives in 2022

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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Spotlight

OpGen Media

OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMB to Enterprise. For Enterprise clients such as Oracle, DocuSign, OpenText, Citrix and more, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients'​ marketing and sales funnels. For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, SEO, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.

Events