Personal Branding Guide for Freelancers

July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

Spotlight

Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, with $3 billion in digital media under management and over 1,000 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

OTHER WHITEPAPERS
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Influencer Marketing Benchmark Report 2020

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

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Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

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Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Growth Marketing Automation: The Next Wave

whitePaper | August 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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Spotlight

Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, with $3 billion in digital media under management and over 1,000 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

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