OMNI CHANNEL MARKETING

12 Best Practices For Omni-Channel Retail Customer Engagement

August 4, 2022

Omni-Channel Retail Customer Engagement
Every retailer aspires to deliver the frictionless , secure omni-channel experiences they know their customers want. They know their customer won’t tolerate bad experiences. And they know the business value of offering experiences that keep shoppers satisfied and loyal. But there’s a big difference between aspiring to great things and accomplishing your goals.

For some retailers, the surge in contact volumes during the COVID-19 pandemic was overwhelming. For others, it was a catalyst for ambitious digital transformations that have set them up to handle changing customer expectations and a build competitive advantage.

Spotlight

Perkuto

Perkuto helps marketing leaders who are frustrated with not having a bigger impact on revenue. As a Marketo Platinum Partner, our team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. We assist marketing leaders to exceed their goals and rise to the top.

OTHER WHITEPAPERS
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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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The Search Marketer’s Playbook for Offline Conversions

whitePaper | November 15, 2019

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.

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How Brands Can Thrive in 2022: Predictions for Digital First Marketers

whitePaper | January 13, 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron -- extending the pandemic period and expanding our knowledge of the Greek alphabet.

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Introduction to Channel Partner Ecosystems

whitePaper | June 6, 2022

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

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The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

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2020 MARKETING OUTLOOK

whitePaper | December 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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Spotlight

Perkuto

Perkuto helps marketing leaders who are frustrated with not having a bigger impact on revenue. As a Marketo Platinum Partner, our team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. We assist marketing leaders to exceed their goals and rise to the top.

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