WELCOME TO The channel REPORT
Newsletter | Member Login | Signup
Home > Resources > Whitepapers > 2016 State of Marketing
I'm For Real
Enter your details once to access all our information and resources
We are a full scale digital agency that offers end to end online marketing solutions by leveraging the power of the internet, creating effective communication that make a difference.
whitePaper | October 3, 2022
International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.
whitePaper | May 10, 2022
White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.
whitePaper | October 11, 2022
In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.
whitePaper | August 4, 2022
Every retailer aspires to deliver the frictionless , secure omni-channel experiences they know their customers want. They know their customer won’t tolerate bad experiences. And they know the business value of offering experiences that keep shoppers satisfied and loyal. But there’s a big difference between aspiring to great things and accomplishing your goals. For some retailers, the surge in contact volumes during the COVID-19 pandemic was overwhelming. For others, it was a catalyst for ambitious digital transformations that have set them up to handle changing customer expectations and a build competitive advantage.
whitePaper | January 8, 2021
Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.
whitePaper | September 1, 2022
Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.
Conference
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Welcome back!
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE