What’s Happening with Partner Incentives in 2022

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

whitePaper | November 8, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting.

whitePaper | May 24, 2022

Since the dawn of customer service, organizations have sought to understand their customers’ needs in order to make them as happy as possible. IVR menus route calls to various automated capabilities. Website hot links take customers directly to their interest. But how do you know what it is that the customer needs? You can more easily answer that question and proactively address it when you know the customer’s intent. An advanced omni-channel implementation allows you to know customer intent, efficiently and accurately.