CHANNEL PARTNERSHIPS

What’s Happening with Partner Incentives in 2022

September 1, 2022

Partner Incentives in 2022
Partner incentives form a central pillar in all good channel programs.  For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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Project House

Founded in 1999, its services include web projects management, e-mail marketing, mobile marketing, database management, creative design, search engine marketing, web analytics, advergaming and campaign management.

OTHER WHITEPAPERS
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5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

whitePaper | January 13, 2023

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all. Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

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Essential Strategies for Marketing Automation

whitePaper | July 5, 2022

Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences.

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BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

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Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

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6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Spotlight

Project House

Founded in 1999, its services include web projects management, e-mail marketing, mobile marketing, database management, creative design, search engine marketing, web analytics, advergaming and campaign management.

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