AFFILIATE MARKETING WHITEPAPER

The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online video, affiliate marketing, to name a few. Their Buyweb program was launched in 1994. The idea behind it was that other music-oriented sites could list information or promotional material for CDNOW’s CDs and interested customers would be able to click on the link and be redirected to CDNOW’s website to purchase their desired CD.

Spotlight

TC Transcontinental

Canada's largest printer, with operations in print, flexible packaging, publishing and digital media, TC Transcontinental's mission is to create products and services that allow businesses to attract, reach and retain their target customers. Respect, teamwork, performance and innovation are strong values held by the Corporation and its employees. The Corporation's commitment to its stakeholders is to pursue its business and philanthropic activities in a responsible manner. Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC Transcontinental, has close to 8,000 employees in Canada and the United States, and revenues of C$2.0 billion in 2016.

OTHER WHITEPAPERS
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The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

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Increase sales with Multi Channel Publishing

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

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Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

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The B2B buyer's guide to partnerships software

whitePaper | November 25, 2021

The truth is that most partner relationship management (PRM) software just isn't built for B2B, meaning many SaaS businesses end up choosing partnerships software that fail to scale with their growth, and provide a sub-par experience to partners.

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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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4 Tips to Improve LinkedIn Campaigns

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

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Spotlight

TC Transcontinental

Canada's largest printer, with operations in print, flexible packaging, publishing and digital media, TC Transcontinental's mission is to create products and services that allow businesses to attract, reach and retain their target customers. Respect, teamwork, performance and innovation are strong values held by the Corporation and its employees. The Corporation's commitment to its stakeholders is to pursue its business and philanthropic activities in a responsible manner. Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC Transcontinental, has close to 8,000 employees in Canada and the United States, and revenues of C$2.0 billion in 2016.

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