CHANNEL PARTNERSHIPS

The B2B buyer's guide to partnerships software

November 25, 2021

partnerships software
The truth is that most partner relationship management (PRM) software just isn't built for B2B, meaning many SaaS businesses end up choosing partnerships software that fail to scale with their growth, and provide a sub-par experience to partners.

Spotlight

Over The Top SEO

Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition.

OTHER WHITEPAPERS
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Channel Market Guide 2022

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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How Brands Can Thrive in 2022: Predictions for Digital First Marketers

whitePaper | January 13, 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron -- extending the pandemic period and expanding our knowledge of the Greek alphabet.

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What’s Happening with Partner Incentives in 2022

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Spotlight

Over The Top SEO

Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition.

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