MARKETING STRATEGY

4 Tips to Improve LinkedIn Campaigns

December 4, 2021

B2B Marketing
Few channels are more effective than LinkedIn for B2B Marketing.

Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on
location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing).

With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

Spotlight

Underground Elephant

Underground Elephant makes it simple to find the lowest rates on credit cards, insurance, and personal loans. Based in San Diego, Underground Elephant has 120 motivated “Elephants” and $9 million in capital from Silicon Valley Bank. San Diego Business Journal honored Underground Elephant with its Best Places to Work 2009-2015, and Fastest Growing Company 2009-2015 list.

OTHER WHITEPAPERS
news image

Partner marketing 2022

whitePaper | November 15, 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers to recognize success. The good news – 88% of marketers view partner marketing as a necessary marketing tactic that provides great/some value and 56% of partner marketing programs have yielded success over the past 12 months.

Read More
news image

6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

Read More
news image

Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

Read More
news image

How FIs Can Hack Growth with Marketing Automation

whitePaper | October 5, 2022

The financial services industry is quickly evolving, driven by changing consumer behaviour, major leaps in technology, and heated competition from new fintech players. To adapt, many FIs are embracing digital change with the goal of modernizing business operations. As digitization progresses, both its tools and the customers who use them are changing. FIs stand at a crossroads and are faced with deciding their willingness to take the customer experience seriously and how their outreach will reflect this new world.

Read More
news image

Building the Business Case For a CIPM Technology Platform

whitePaper | October 17, 2022

There’s no doubt that a well-designed channel incentivization strategy – and the incentive programs that flow from such – pays big benefits(i). It doesn’t take long for that success to manifest as program expansion, involving hundreds or thousands of partners, and dozens of programs. But (and this is the industry’ dirty little secret (well, maybe not so secret)) the vast majority of channel incentive-fueled revenue operations (incentive program management) is run on the backs of spreadsheets. Why? The answer is twofold:

Read More
news image

Engaging Partners in Customer Success

whitePaper | October 5, 2022

Customer satisfaction is the degree to which a customer is happy with your product or service. Solution providers have always cared about creating satisfied customers; they are their customers too (and those customers may be even more valuable to their business than to yours). Solution providers typically sell a bevy of products and services to the same customer. The partner often carries several vendor product lines – possibly hundreds – which they leverage to put together a solution for a customer business need or opportunity. They want the products or, more importantly, the solution to satisfy customer expectations so they can continue to sell them more stuff.

Read More

Spotlight

Underground Elephant

Underground Elephant makes it simple to find the lowest rates on credit cards, insurance, and personal loans. Based in San Diego, Underground Elephant has 120 motivated “Elephants” and $9 million in capital from Silicon Valley Bank. San Diego Business Journal honored Underground Elephant with its Best Places to Work 2009-2015, and Fastest Growing Company 2009-2015 list.

Events