The Real ROI of eCommerce for Distributors

Digital marketing leaders must use a variety of channels to impact their overall goals. According to a recent Gartner survey, 54% of marketing leaders leverage social as a key channel to support their overall digital marketing strategy. As part of a new webinar series featuring Gartner Digital IQ Channel Benchmarks, this complimentary session shares key findings from the Digital IQ: Social Marketing Benchmarks 2021 report. The report assesses the evolving social media landscape, analyzing the performance of more than 1,200 brands across platforms such as Facebook, Instagram, Twitter and YouTube. The Digital IQ, the benchmarks and all underlying data is only available to Gartner for Marketers clients. Leadership council members and non-license holders may inquire about this level of access from their account representative.

This three-hour virtual summit will detail how you can update and upgrade your content plans, brand journalism reach and ROI, featuring content marketing and brand journalism experts Ryan Petersen (CDW), Sarah Luden (Dell) and Kelly Ahern and Robin Lord, who launched Cape Cod Healthcare's robust new content platform.

Join us this spring for our new 4-part webinar series on elevating SEO to a higher level within your organization. We'll cover a wide variety of tactical and strategic topics including how to talk about SEO to executives, building an SEO roadmap, selling your SEO/digital marketing projects to web developers, and how AI is driving a full-fledged convergence of SEO and content marketing.

Channel growth pains may cost revenue, time, and effort and are difficult to manage. What are these common pains and how can they be relieved? In a blind survey of customers using Impartner’s software, results show that, on average, customers see a 32.3% channel revenue increase within the first year of deploying Impartner PRM. This increase is a result of Impartner solving the common challenges that companies face. Join this webinar hosted by Impartner CMO, Kerry Desberg and Impartner Director of Product Marketing Trevor Burnett to identify these common challenges, find out how to overcome them, and learn what other parts of your channel can be accelerated by Implementing Impartner PRM.