webinara
Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long-term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundamental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.
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elama.global
Our PPC expert Igor Konovalov covered following topics:
Google Ads search campaign types;
Step-by-step campaign set up guide;
Ad group creation;
How to find and manage your keywords and negative keywords;
What is a GSP auction;
How eLama can help you manage your campaigns;
How to create Google Ads search campaigns with Google Ads Editor and Excel.
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Criteo
In this three-part “Rethinking Ad-Tech” webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, what a full funnel journey looks like, and how AI is going to change ad tech as we know it. When Criteo surveyed 901 marketers around the globe in partnership with Euromonitor International, we wanted to know one thing: what really drives the most conversions?
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A solid landing page is a key part of a high-converting marketing funnel, but the best landing page in the world won't help if your visitors aren't qualified. In this in-depth webinar, PPC leader Brad Geddes will explain how to optimize your AdWords campaigns to drive the most qualified leads possible to your landing pages.
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