Heather K. Margolis, Founder and CEO of Spark Your Channel, joins Katie Martinez, Director of Customer Experience at Allbound, to discuss the future of channel.
In this webinar we talk about:
The role we see women playing in the future of channel
Up and coming channel trends that you should capitalize on
How channel will function within a hybrid workplace
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The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.
Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.
You'll learn how to:
Drive brand awareness and consideration with peer reviews
Use the voice of your customer from peer reviews to improve SEO and conversion rates
Integrate downstream intent data to create better marketing campaigns
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Vertical Measures
After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.
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How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.
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