Use Gartner’s Social Marketing Benchmarks to Drive More Social Engagement

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.

The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space. Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new ecommerce solutions, and how shifts in consumer behavior are impacting the industry. Merkle’s Janine Flaccavento, Senior Vice President of Media and New Stream Media and Megan Cameron, Vice President of New Stream Media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.

This practical webinar will provide step-by-step guidance on how you can build your content calendar, keep organised and maintain balance between scheduled and real-time posting.

Organizations using the web to grow know how to move quickly and keep their teams focused on business value and strategic goals. Increasingly, that means leveraging artificial intelligence and machine learning as a “force multiplier” for their human resources. This isn’t science fiction or TED-talk futurism. It’s real, it’s practical, and it’s happening today. Join Abe Brewster, CTO of Patch.com, the US’s leading hyperlocal news source, Robert Kapanen, Strategic Technology Partnerships Lead for Content Management at Google Cloud, and Josh Koenig, Co-Founder and Head of Product for Pantheon, as they discuss how Google’s AI capabilities can be applied today to solve the challenges of content management at scale.