Elevating SEO Webinar Series

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

For some B2B marketers, Facebook ads can be a real challenge. How do you compete with puppy videos, inspirational quotes, and all the other content vying for your audience's attention? There is a way, one that relies on custom audiences, retargeting, and ad sequencing.

In today’s video we’re proud to present our first release of Rule Based Facebook Ads Optimization. Checking your campaigns every day looking for underperforming ads can be a boring and time-consuming task. Thanks to our new release you can now define optimization rules that AdEspresso will automatically apply for you, every day!

As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.