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In this webinar, Sureshot and Zilker Partners are equipping your team to connect with customers on every channel. Fast-paced and practical, you’ll learn how you can: Create a seamless and more compelling customer experience Engage customers more often and revive dormant accounts Use the right channels to reach the right targets and nail sales goals Leverage a multi-channel approach to reach your total addressable market Leave with actionable insights and practical guidance from Sureshot CEO, David York, and the marketing ops experts at Zilker Partners.

Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

In this session, learn and see examples of current leading-edge content marketing applications of machine learning and artificial intelligence. This session is intended for marketers who have familiarity with the basics of artificial intelligence and content marketing.

It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were looking for. How times have changed. Today, creating content that not only ranks well organically and outperforms the competition, but also effectively speaks to and engages with your intended audience is a far more nuanced process. In this webinar, we’ll review audience-submitted blog posts and analyze them in real time using a few Semrush Content Marketing tools, providing insight into how they could be improved for audience engagement and SEO.