Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush

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It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were looking for.

How times have changed.

Today, creating content that not only ranks well organically and outperforms the competition, but also effectively speaks to and engages with your intended audience is a far more nuanced process.

In this webinar, we’ll review audience-submitted blog posts and analyze them in real time using a few Semrush Content Marketing tools, providing insight into how they could be improved for audience engagement and SEO.
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OTHER ON-DEMAND WEBINARS

On Demand Webinar: Ad Tech 2020: AI, Algorithms, Audiences

Criteo

In this three-part webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, how AI is going to change ad tech as we know it, and what a full funnel journey looks like. When you think of AI, you might think of Alexa, or driverless cars, or robots that talk to you. But what is AI in the context of advertising? And how is it impacting the way we connect with consumers?
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New Marketing Ideas, Strategies & Channels For 2022

Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options? We can help. Rossell shared the most effective channels to focus on next year and the metrics to improve sales, leads, and ROI. Here is a quick recap of the webinar. For more details, complete the form to access the entire webinar.
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Creating a Social Media Content Calendar

Tech Trust

In this webinar we explore how your charity can do more on social media without the need for a big comms team. With effective organisation and the right balance of scheduled vs fresh content, you can keep supporters engaged on the major social platforms such as Facebook, Twitter and Instagram
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The State of Email Marketing Personalization

Campaign Monitor

While it’s becoming more difficult to get your subscribers to open your messages, email remains the most effective marketing channel with an ROI of 4400%. The average person receives 88 emails per day so how do you make your messages stand out from the rest? What strategies can you implement to make your emails rise above the noise and get your audience to engage? Join Movable Ink and Campaign Monitor as we discuss various techniques you can leverage to create a one-on-one relationship with your subscribers to build long term loyalty. You’ll learn best practices on segmenting your audience, optimizing your send times, and creating unique experiences that resonate with your readers.
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