Advanced Applications of AI and Content Marketing

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.

Channel marketers have a difficult hill to climb, with increasing revenue targets, partner engagement challenges and lack of visibility into opportunity conversion. Partners have limited marketing bandwidth, don’t have the time or resources to learn a new content platform, or create their own marketing programs to execute. Through-channel marketing is the answer and partners have an easy way to supply you with pipeline results and feedback.

You’re up and running on Crossbeam — and now it’s time for your partners to connect with you and join your account mapping party. Why not make it easy on ‘em? Join Lauren Rosenfeld, Onboarding and Support Manager, and Amanda Groves, Director of Product Marketing, for best practices and resources to streamline Crossbeam onboarding for your partners.

Route Mobile’s RCS – Business messaging and Wigzo are bringing powerful customer communication lifecycle management for businesses in India. Leverage SMS 2.0 and its incredible Rich Communication Services for contextual customer engagement and transactional operations. What is RCS? RBM or RCS – Business Messaging is a communication protocol between telecom operators, OEMs, and messaging partners for A2P rich messaging. RCS Business Messaging equips brands to send videos, audios, images, gifs, map locations, and deep-links for specific actions to create engaging & rewarding campaigns. Key Takeaways from the Webinar Watch this exclusive webinar and learn; How a great CX is a pull for business messaging RCS Introduction (as the successor of SMS) and its features Consumer behavior for RBM and brand acceptance in India Route Mobile’s core strength in Messaging Eco-system CDP Offerings and couple it with RBM Marketing automation, and how it adds value to CX Industry-specific Use Cases Q&A