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Mobile marketing veteran Andy Carvell, co-founder of Phiture Mobile Growth Consultancy, explains how successful app publishers are implementing powerful lifecycle marketing strategies to boost engagement, retention and monetization in their apps. Andy will detail best practices from the app industry when it comes to leveraging analytics and turning insight into action with a multi-channel mobile marketing automation approach to lifecycle marketing. Andy will cover some of the latest trends such as how publishers are using AI and Machine Learning to increase personalization and increase the impact of their lifecycle marketing programs.
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Find out how marketers can keep up with the rapid pace of digital transformation and prepare their teams to succeed in the new “work from anywhere” world.
In the latest State of Marketing report, Salesforce asked 8,200 global marketing leaders to weigh in on how marketing is evolving. Hear from Salesforce’s Emily Fultz, product marketing manager, who dove into the trends and insights that are shaping the future of the industry.
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You may be familiar with Customer Relationship Management, or “CRM” solutions like Salesforce, Microsoft Dynamics 365, Sugar CRM, and others. You likely have a CRM solution in place at your company, but are you getting the greatest bang for your buck? Are you taking advantage of the full capabilities CRM can provide Lubricant Marketers?
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Learn what at will matter when it comes to SEO in 2018 Which factors are most important to focus on Whats new with Google Algorithm and the updates What are some of the winning SEO strategies of 2018
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