Channels and the Future of Marketing Automation

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

Marketers play a pivotal role as chief connection officers in their organizations. They connect their companies to employees, stakeholder groups, and ultimately customers. The bottom line is, it often feels like too much work, too little time, and too few resources for marketers. Join this complimentary panel discussion webinar with Gartner experts who will answer your questions about how to optimize your marketing team. We will discuss how to effectively manage agency relationships and agile work processes while building trust and brand equity through strategically controlling the environmental, social, and governance (ESG) narrative.

In recent years, few areas of regulatory compliance have gotten as much attention as vendor management. The stakes are high, so there’s never been a better time to get a grasp on this important topic. From data breaches to unfair practices, enforcement actions have increased and the level of scrutiny has never been greater. There’s little tolerance for lapses in program performance on all facets of vendor management. This session will cover a tried-and-true approach to creating a third-party risk program.

Mobile knocked off desktop! Watch this FREE expert webinar to address all your mobile marketing gaps and get insights on everything from AWD to ASO!