2023 predictions and trends for the affiliate channel

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.

See how Kentico Xperience helps Pierret, a leading carpentry manufacturer in Belgium, organize their wide range of apps, link B2B and B2C segments, and respond to partners’ needs. Daphnée Pierret, the Managing Director and the company owner, talks to Olivier Cuvelier, the Business Developer of an IT consultant Delaware.

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.

Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard. Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.