Building an MDF Program for Todays Channel Ecosystem

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.

Organizations using the web to grow know how to move quickly and keep their teams focused on business value and strategic goals. Increasingly, that means leveraging artificial intelligence and machine learning as a “force multiplier” for their human resources. This isn’t science fiction or TED-talk futurism. It’s real, it’s practical, and it’s happening today. Join Abe Brewster, CTO of Patch.com, the US’s leading hyperlocal news source, Robert Kapanen, Strategic Technology Partnerships Lead for Content Management at Google Cloud, and Josh Koenig, Co-Founder and Head of Product for Pantheon, as they discuss how Google’s AI capabilities can be applied today to solve the challenges of content management at scale.

Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?

Discover what trends you should know—and ignore—as you ring in the new year. Watch Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022. Watch this webinar and learn: How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders The secret to improving marketing and sales productivity, processes, and pipeline velocity How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue