The Channel Marketing Challenge - 5 Things to Know

Channel Marketing Challenge
Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard.

Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.
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Spotlight

OTHER ON-DEMAND WEBINARS

Google Ads for the Channel: Support Your Channel Partners with Their Digital Transformation Journey

Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners.
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5 Disruptions Reshaping Marketing As We Know It

ON24

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.
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How to Build and Lead an Adaptable Marketing Team

The hiring landscape for creative, digital, and marketing professionals has drastically changed in a short time. And marketing leaders in the COVID-19 era are faced with a host of challenges—keeping up with business demands amid economic uncertainty, accelerating digital marketing initiatives, and managing remote workers while maintaining staff morale. Is your company prepared to recruit and retain top talent in the new normal?
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Big Changes Coming to AdWords:Everything You Need to Know

Wordstream

Watch the on-demand webinar today to find out: - Exactly what changes you can expect to see in AdWords (and when they're coming) - The various ways these changes will impact your account - How to use the advanced notice of these changes to get ahead of your competition
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