The Channel Marketing Challenge - 5 Things to Know

Channel Marketing Challenge
Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard.

Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.
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Spotlight

OTHER ON-DEMAND WEBINARS

The 2022 Marketing Transformation Blueprint

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.
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On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement
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Winning Strategies For B2B Product Marketing

Institute of Product Leadership

Ganesh Iyer -VP, Global Head of Marketing at IPC Systems talks about strategies to create a unique brand and market your products and services better to solution providers with a special focus on Tech marketing, branding strategy, product marketing, B2B marketing and new age tools for digital marketing
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Get Your Channel’s Attention & Increase Performance: The 4 Content Secrets You’re Not Using

Whether you’re building a partner program from scratch or scaling your existing one, your marketing strategy should be top of mind. Join Allbound and Magnetude Consulting for our webinar on March 10th to learn 4 content secrets proven to work. We’ll help you build a foolproof equation to increase your channel performance and keep your partners engaged. (That’s the definition of a win-win!)
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