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SCRIBBLELIVE ACQUIRES VISUALLY FOR CONTENT MARKETING

Many are touting that traditional, interruption-based advertising is becoming less effective, and in response marketers have shifted to creating content that stands out and offers the consumer a more unique experience. Visually, traditionally an automated infogragphic tool, has aimed to meet these needs by pairing brands with creative talent, and giving them tools to make content creation fast and affordable. But according to Visually, “creating great content is only part of the marketing puzzle.” They claim, I think correctly, that brands need to “leverage an array of data sources to anticipate what the right content will be. They need to deliver their content across the right channels, find ways to scale and amplify their efforts, and they need to measure and optimize results across channels.” Falling into the ScribbleLive portfolio is apparently the answer. The Torontobased platform was founded in 2008, starting out as a liveblogging platform and growing to a broader set of tools for content marketing. Their products run the gamut, from using data to predict the types of content that will be successful to finding “influencers” who can give your content broader reach.

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DAC

DAC is a leading global digital performance agency helping marketers connect with consumers from enterprise right down to the hyper-local level since 1972. DAC is passionate about helping businesses build, maintain, and optimize their online presence leveraging internal expertise in everything from content strategy, UX and creative storytelling, to paid media, SEO, and analytic insight to drive performance and nurture loyalty.

OTHER WHITEPAPERS

State of Inbound Marketing Trends

whitePaper | October 11, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

Marketing Analytics for Telecoms

whitePaper | December 14, 2021

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. These dynamic market conditions have made acquiring new customers and retaining existing ones a growing challenge for telcos around the world. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts. You will learn: How to win and retain customers in a crowded marketplace Optimize campaigns and KPIs through marketing analytics Harness marketing analytics to increase conversions Reduce churn through analytics Network and usage analytics yield customer insights Use data to develop market-leading analytics capabilities Complete the form and gain instant access to our telecom free whitepaper with all these insights.

What’s Happening with Partner Incentives in 2022

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

SCRIBBLELIVE ACQUIRES VISUALLY FOR CONTENT MARKETING