DAC

DAC is a leading global digital performance agency helping marketers connect with consumers from enterprise right down to the hyper-local level since 1972. DAC is passionate about helping businesses build, maintain, and optimize their online presence leveraging internal expertise in everything from content strategy, UX and creative storytelling, to paid media, SEO, and analytic insight to drive performance and nurture loyalty.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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DIGITAL ADVERTISING’S LATEST HEADACHE: FACEBOOK

Facebook Marketing Gold | September 26, 2016

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Digital advertising is hot, yes, but media buyers and planners still aren’t entirely comfortable with the medium. They worry about click fraud, about whether the ads they place can be viewed (viewability), and about the increasing number of people who are blocking ads across devices. They also have a new concern – that Facebook advertising isn’t nearly as effective as it had seemed. On Friday, the social network apologized for overestimating the average vie...

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NEW FEATURE IN GOOGLE SEARCH COULD GIVE PUBLISHERS MORE AD HEADACHES

MediaPost | December 31, 2018

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Google Featured Snippets now can link to the exact content from a query to serve up from a search. It’s only available on content from mobile sites using Accelerated Mobile Pages, an open source initiative to promote faster load times. When the Featured Snippet links to an AP article, Google will scroll the user down to the answer in the orange highlighted section. It could bring up an interesting dilemma for advertising. It could mean a higher percentage of advertisements on publisher sit...

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MEDACUITY JOINS BLACKBERRY QNX CHANNEL PARTNER PROGRAM TO DELIVER SECURE, SAFETY-CRITICAL SOFTWARE SOLUTIONS FOR THE MEDTECH INDUSTRY

MedAcuity | September 22, 2020

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MedAcuity Software, the go-to U.S.-based software development partner for leading MedTech companies, announced today that it will offer engineering services around the BlackBerry® QNX® technology platform to its broad embedded client base in the MedTech industry. MedAcuity joins the BlackBerry QNX Channel Partner Program, a worldwide network of experts trained on BlackBerry QNX technologies. Under the terms of the agreement, MedAcuity will deliver custom software solutions using QNX tech...

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DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

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Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

DIGITAL ADVERTISING’S LATEST HEADACHE: FACEBOOK

Facebook Marketing Gold | September 26, 2016

Digital advertising is hot, yes, but media buyers and planners still aren’t entirely comfortable with the medium. They worry about click fraud, about whether the ads they place can be viewed (viewability), and about the increasing number of people who are blocking ads across devices. They also have a new concern – that Facebook advertising isn’t nearly as effective as it had seemed. On Friday, the social network apologized for overestimating the average vie...

Read More
news image

NEW FEATURE IN GOOGLE SEARCH COULD GIVE PUBLISHERS MORE AD HEADACHES

MediaPost | December 31, 2018

Google Featured Snippets now can link to the exact content from a query to serve up from a search. It’s only available on content from mobile sites using Accelerated Mobile Pages, an open source initiative to promote faster load times. When the Featured Snippet links to an AP article, Google will scroll the user down to the answer in the orange highlighted section. It could bring up an interesting dilemma for advertising. It could mean a higher percentage of advertisements on publisher sit...

Read More
news image

MEDACUITY JOINS BLACKBERRY QNX CHANNEL PARTNER PROGRAM TO DELIVER SECURE, SAFETY-CRITICAL SOFTWARE SOLUTIONS FOR THE MEDTECH INDUSTRY

MedAcuity | September 22, 2020

MedAcuity Software, the go-to U.S.-based software development partner for leading MedTech companies, announced today that it will offer engineering services around the BlackBerry® QNX® technology platform to its broad embedded client base in the MedTech industry. MedAcuity joins the BlackBerry QNX Channel Partner Program, a worldwide network of experts trained on BlackBerry QNX technologies. Under the terms of the agreement, MedAcuity will deliver custom software solutions using QNX tech...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More