DAC is a leading global digital performance agency helping marketers connect with consumers from enterprise right down to the hyper-local level since 1972. DAC is passionate about helping businesses build, maintain, and optimize their online presence leveraging internal expertise in everything from content strategy, UX and creative storytelling, to paid media, SEO, and analytic insight to drive performance and nurture loyalty.

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DIGITAL ADVERTISING’S LATEST HEADACHE: FACEBOOK

Facebook Marketing Gold | September 26, 2016

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Digital advertising is hot, yes, but media buyers and planners still aren’t entirely comfortable with the medium. They worry about click fraud, about whether the ads they place can be viewed (viewability), and about the increasing number of people who are blocking ads across devices. They also have a new concern – that Facebook advertising isn’t nearly as effective as it had seemed. On Friday, the social network apologized for overestimating the average vie...

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MEDACUITY JOINS BLACKBERRY QNX CHANNEL PARTNER PROGRAM TO DELIVER SECURE, SAFETY-CRITICAL SOFTWARE SOLUTIONS FOR THE MEDTECH INDUSTRY

MedAcuity | September 22, 2020

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MedAcuity Software, the go-to U.S.-based software development partner for leading MedTech companies, announced today that it will offer engineering services around the BlackBerry® QNX® technology platform to its broad embedded client base in the MedTech industry. MedAcuity joins the BlackBerry QNX Channel Partner Program, a worldwide network of experts trained on BlackBerry QNX technologies. Under the terms of the agreement, MedAcuity will deliver custom software solutions using QNX tech...

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LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

DIGITAL ADVERTISING’S LATEST HEADACHE: FACEBOOK

Facebook Marketing Gold | September 26, 2016

Digital advertising is hot, yes, but media buyers and planners still aren’t entirely comfortable with the medium. They worry about click fraud, about whether the ads they place can be viewed (viewability), and about the increasing number of people who are blocking ads across devices. They also have a new concern – that Facebook advertising isn’t nearly as effective as it had seemed. On Friday, the social network apologized for overestimating the average vie...

Read More
news image

MEDACUITY JOINS BLACKBERRY QNX CHANNEL PARTNER PROGRAM TO DELIVER SECURE, SAFETY-CRITICAL SOFTWARE SOLUTIONS FOR THE MEDTECH INDUSTRY

MedAcuity | September 22, 2020

MedAcuity Software, the go-to U.S.-based software development partner for leading MedTech companies, announced today that it will offer engineering services around the BlackBerry® QNX® technology platform to its broad embedded client base in the MedTech industry. MedAcuity joins the BlackBerry QNX Channel Partner Program, a worldwide network of experts trained on BlackBerry QNX technologies. Under the terms of the agreement, MedAcuity will deliver custom software solutions using QNX tech...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us