GUERRILLA MARKETING

whitePaper | January 13, 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron -- extending the pandemic period and expanding our knowledge of the Greek alphabet.

whitePaper | December 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

whitePaper | November 19, 2022

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.

whitePaper | January 13, 2023

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all. Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

whitePaper | November 15, 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers to recognize success. The good news – 88% of marketers view partner marketing as a necessary marketing tactic that provides great/some value and 56% of partner marketing programs have yielded success over the past 12 months.