MARKETING DATA

How Brands Can Thrive in 2022: Predictions for Digital First Marketers

January 13, 2022

Digital First Marketers
In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The
2020’s will be a transformative decade.

2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron
-- extending the pandemic period and expanding our knowledge of the Greek alphabet.

Spotlight

DAP Marketing

POS Marketing for distrubution channels of Supermarkets, Retailers, and Wholesalers, producing or distributing products or services of massive food industry, beverage, pharmaceutical, health, beauty, credit cards, financial, and consumer products. Mexico is where the company was founded 2001, headquarters in Mexico City, with regional offices in Guadalajara, Monterrey, Tijuana and Merida, coverage in 64 cities. Distrubution centers and warehouses in 18 strategic cities.

OTHER WHITEPAPERS
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The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

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How to Turn Leads into Repeat Customers

whitePaper | November 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our partners have you covered. Start cultivating repeat engagement and deepening your brand ties today.

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How to Use White Papers to Market Your Business

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

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Introduction to Channel Partner Ecosystems

whitePaper | June 6, 2022

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

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Channel Market Guide 2022

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

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Making Sense of Digital Experience Monitoring Solutions

whitePaper | September 17, 2021

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization can achieve greater observability, keep up with an optimal customer-centric digital strategy and respond to problems more effectively. But it’s important to understand which monitoring solution best fits your business needs. Read Making Sense of Digital Experience Monitoring Solutions to learn how DEM can improve your web performance, including: Why DEM is critical for a great customer experience The benefits of front-end application monitoring solutions How to choose the right solution for your organization

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Spotlight

DAP Marketing

POS Marketing for distrubution channels of Supermarkets, Retailers, and Wholesalers, producing or distributing products or services of massive food industry, beverage, pharmaceutical, health, beauty, credit cards, financial, and consumer products. Mexico is where the company was founded 2001, headquarters in Mexico City, with regional offices in Guadalajara, Monterrey, Tijuana and Merida, coverage in 64 cities. Distrubution centers and warehouses in 18 strategic cities.

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