MARKETING DATA

How Brands Can Thrive in 2022: Predictions for Digital First Marketers

January 13, 2022

Digital First Marketers
In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The
2020’s will be a transformative decade.

2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron
-- extending the pandemic period and expanding our knowledge of the Greek alphabet.

Spotlight

Valpak

Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results.

OTHER WHITEPAPERS
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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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Channel Market Guide 2022

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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Building the Business Case For a CIPM Technology Platform

whitePaper | October 17, 2022

There’s no doubt that a well-designed channel incentivization strategy – and the incentive programs that flow from such – pays big benefits(i). It doesn’t take long for that success to manifest as program expansion, involving hundreds or thousands of partners, and dozens of programs. But (and this is the industry’ dirty little secret (well, maybe not so secret)) the vast majority of channel incentive-fueled revenue operations (incentive program management) is run on the backs of spreadsheets. Why? The answer is twofold:

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How FIs Can Hack Growth with Marketing Automation

whitePaper | October 5, 2022

The financial services industry is quickly evolving, driven by changing consumer behaviour, major leaps in technology, and heated competition from new fintech players. To adapt, many FIs are embracing digital change with the goal of modernizing business operations. As digitization progresses, both its tools and the customers who use them are changing. FIs stand at a crossroads and are faced with deciding their willingness to take the customer experience seriously and how their outreach will reflect this new world.

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Spotlight

Valpak

Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results.

Events