CHANNEL PARTNERSHIPS

Partner marketing 2022

November 15, 2022

Partner marketing 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers to recognize success.

The good news – 88% of marketers view partner marketing as a necessary marketing tactic that provides great/some value and 56% of partner marketing programs have yielded success over the past 12 months.

Spotlight

Enable

Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting in finance and commercial teams, Enable helps better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross functional alignment. This lets you — and everyone else you authorize in your business — know exactly where you are with rebates. Then you can extend Enable externally to your suppliers and/or customers, setting you and your partners up to use rebates as a strategy with one collaborative place to author, agree, execute, and track the progress of your deals.

OTHER WHITEPAPERS
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Guide to Help the Maximize Opportunities in 2021

whitePaper | January 8, 2021

Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

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How to Engage the Channel for Successful SaaS Renewal Sales

whitePaper | January 12, 2022

This whitepaper is the third in a series devoted to the topic: “How to Engage the Channel for Successful SaaS Renewal Sales”. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business. Above all, our intent being to help companies ensure they have the right partners for the right offers. In the second paper, Best Practices for Leveraging the Channel, we dug deeper inside the vendor organization to examine best practices for engaging and enabling partners, in order to minimize preventable churn and eliminate “organizational dissonance”.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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What’s Working In Partner Relationship Management?

whitePaper | November 3, 2021

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B buyer’s journey are demanding deeper and more timely data-informed evaluations of every vendor’s partner ecosystem.

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Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

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BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

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Spotlight

Enable

Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting in finance and commercial teams, Enable helps better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross functional alignment. This lets you — and everyone else you authorize in your business — know exactly where you are with rebates. Then you can extend Enable externally to your suppliers and/or customers, setting you and your partners up to use rebates as a strategy with one collaborative place to author, agree, execute, and track the progress of your deals.

Events