Expert’s Guide to Email Marketing

whitePaper | September 23, 2022

Optimizing digital experiences at scale is hard - people abandon, behaviors differ, and systems break. Sound familiar? Anomaly detection combs through user behavior in search of unusual changes. It proactively analyzes data like cart abandonment, conversion, and value to provide you with potential contributing factors so you can quickly surface issues and find new opportunities.

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

whitePaper | September 26, 2022

With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products. This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.