MULTI CHANNEL MARKETING

Unlocking multi-channel marketing with RCS

June 10, 2022

multi-channel marketing with RCS
Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits.

This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers.

Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

Spotlight

Beezy

Beezy replaces outdated intranets with an intelligent digital workplace, built for the Microsoft platform and designed to power the best possible employee experience. With Beezy, workflows are automated, communication is easy, collaboration actually works, and employees are happier as a result. Proven to scale to 300k+ users, Beezy meets the needs of large, complex organizations. Find out why the world’s leading enterprises, including Finning, ZF Friedrichshafen AG, and Monster, rely on Beezy every day.

OTHER WHITEPAPERS
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Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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The Future of Partner Comms

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

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Driving Demand Generation with Partners

whitePaper | August 31, 2022

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

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Marketing Analytics for Telecoms

whitePaper | December 14, 2021

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. These dynamic market conditions have made acquiring new customers and retaining existing ones a growing challenge for telcos around the world. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts. You will learn: How to win and retain customers in a crowded marketplace Optimize campaigns and KPIs through marketing analytics Harness marketing analytics to increase conversions Reduce churn through analytics Network and usage analytics yield customer insights Use data to develop market-leading analytics capabilities Complete the form and gain instant access to our telecom free whitepaper with all these insights.

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Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

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Five Ways Marketers Are Using AI

whitePaper | September 23, 2022

Optimizing digital experiences at scale is hard - people abandon, behaviors differ, and systems break. Sound familiar? Anomaly detection combs through user behavior in search of unusual changes. It proactively analyzes data like cart abandonment, conversion, and value to provide you with potential contributing factors so you can quickly surface issues and find new opportunities.

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Spotlight

Beezy

Beezy replaces outdated intranets with an intelligent digital workplace, built for the Microsoft platform and designed to power the best possible employee experience. With Beezy, workflows are automated, communication is easy, collaboration actually works, and employees are happier as a result. Proven to scale to 300k+ users, Beezy meets the needs of large, complex organizations. Find out why the world’s leading enterprises, including Finning, ZF Friedrichshafen AG, and Monster, rely on Beezy every day.

Events