B2B CONTENT MARKETING PLAN

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

whitePaper | September 15, 2022

What works and what doesn’t across sales has shifted dramatically over the last two years. But one thing is clear, if you’re only focused on direct sales, you’re missing huge opportunities to drive revenue and future-proof your sales funnel. It’s no secret that direct sales are limiting. After all, you’re leaving an entire indirect sales channel on the sideline. Direct sales typically reach only the prospects that are directly looking for your solutions or offerings. And if you have a data-driven sales organization, it’s likely your team prioritizes leads that fit certain criteria (such as industry, company size, revenue, etc.). This leaves countless deals on the bench – and those deals can make or break revenue targets

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.