CHANNEL PARTNERSHIPS

Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

January 4, 2022

Partnerships
In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects.

But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Spotlight

Live & Breathe

Integrated brand activation agency. Focused on closing the conversion gap between consumer engagement and purchase action

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