A Primer On Healthcare Email Marketing – Part I

Imagine you’ve carefully crafted and designed a fantastic email marketing campaign. Visually
interesting, great content, the perfect call to action, the list is ready, and the campaign is launched. But over the next few days, the results you anticipated fall well short of your expectations and suddenly what seemed like it should work doesn’t.

Spotlight

VLCM

VLCM (pronounced val-com) is an enterprise technology and security provider that strives to take care of our employees, clients, and partners so we can all enjoy life at work and at home. Founded in 1983 and headquartered in Salt Lake City, Utah, VLCM serves over 20,000 organizations in 25+ states. At VLCM, we Get It Right by solving complex business problems through our technical expertise and our partnerships with the industry’s top-performing hardware and software technology solutions, and servicing organizations from all verticals and all sizes. With over 25 certified engineers, VLCM’s award-winning IT services are designed to equip your organization with the right technology it needs to power your business goals.

OTHER WHITEPAPERS
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Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

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Building highimpact partnerecosystems

whitePaper | October 3, 2022

We are all in uncharted waters today: a pandemic and economic upheaval, coupled with rapid technology change, rising customer expectations and more. The impact of these developments has rippled throughout the world of commerce, including business relationships.

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Building and Scaling Partner Ecosystems that Drive Revenue

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.

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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Spotlight

VLCM

VLCM (pronounced val-com) is an enterprise technology and security provider that strives to take care of our employees, clients, and partners so we can all enjoy life at work and at home. Founded in 1983 and headquartered in Salt Lake City, Utah, VLCM serves over 20,000 organizations in 25+ states. At VLCM, we Get It Right by solving complex business problems through our technical expertise and our partnerships with the industry’s top-performing hardware and software technology solutions, and servicing organizations from all verticals and all sizes. With over 25 certified engineers, VLCM’s award-winning IT services are designed to equip your organization with the right technology it needs to power your business goals.

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