Content Marketing, Marketing Strategy, Marketing Data

Building highimpact partnerecosystems

October 3, 2022

building-highimpact-partnerecosystems
We are all in uncharted waters today: a pandemic and economic upheaval, coupled with rapid technology change, rising customer expectations and more. The impact of these developments has rippled throughout the world of commerce, including business relationships.

Spotlight

Foxtail Marketing

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for mid-market companies. The content we create focuses on engagement and lead generation. Our sole goal for our clients is to enhance their brand, drive traffic, and increase revenues.

OTHER WHITEPAPERS
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Partner marketing goes mainstream and budget dollars follow

whitePaper | November 1, 2022

This includes traditional tactics as well as new approaches such as account-based marketing, behavioral analytics, and mobile and omnichannel marketing. Even as the landscape has shifted, however, the value partnerships offer has remained steadfast. Foundry’s third Partner Marketing Study (previously conducted in 2014 and 2019) set out to document the perceived value of partner marketing programs as well as how companies are implementing them. The survey of 379 professionals who give and/or receive partner marketing funds found that the value of such programs has grown over time and an uncertain economy has not influenced investment plans.

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

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Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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The New Event Marketing Opportunity

whitePaper | December 2, 2021

Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.

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Spotlight

Foxtail Marketing

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for mid-market companies. The content we create focuses on engagement and lead generation. Our sole goal for our clients is to enhance their brand, drive traffic, and increase revenues.

Events