Digital Marketing for Charities & Not-For-Profits

August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

Spotlight

Ethinos Digital Marketing

Ethinos is a full service digital marketing agency that offers solutions related to varied aspects of Digital Marketing like social media, mobile marketing, Pay Per Click (PPC), Online Reputation Management (ORM) and Search Engine Optimization (SEO) services. We are a trusted strategic advisor for businesses and brands in many different industries. As a social media agency, we develop, execute and manage interactive online campaigns. With our innovative content marketing strategy, we will ensure that your message reaches the right audience at the right time.

OTHER WHITEPAPERS
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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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The B2B buyer's guide to partnerships software

whitePaper | November 25, 2021

The truth is that most partner relationship management (PRM) software just isn't built for B2B, meaning many SaaS businesses end up choosing partnerships software that fail to scale with their growth, and provide a sub-par experience to partners.

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Master the Art of To-Channel Communications

whitePaper | February 8, 2022

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

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Guide to Content Marketing in 2021

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

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Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

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Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

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Spotlight

Ethinos Digital Marketing

Ethinos is a full service digital marketing agency that offers solutions related to varied aspects of Digital Marketing like social media, mobile marketing, Pay Per Click (PPC), Online Reputation Management (ORM) and Search Engine Optimization (SEO) services. We are a trusted strategic advisor for businesses and brands in many different industries. As a social media agency, we develop, execute and manage interactive online campaigns. With our innovative content marketing strategy, we will ensure that your message reaches the right audience at the right time.

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