Digital Marketing for Charities & Not-For-Profits

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

whitePaper | March 1, 2022

As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the various types of marketing channels, and how to win market share. Let’s start with the advantages.

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

whitePaper | October 28, 2021

Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”