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The Decentralized Content Marketing Playbook

September 19, 2016

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.
But, your website isn't as important as you think -- at least not on its own. Top content marketers aren't simply cranking out blog posts and ebooks. Instead, they're publishing on Medium, exploring live streaming video, and project managing web development tools. Between all of these rising trends, content publishing is becoming decentralized across the web.

Spotlight

SnapApp

SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, and unleashes growth. We do this by putting the buyer at the center of their strategies with content that creates a two-way, dynamic conversation vs.

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