Channel Partnerships

5 Ways to Build Strong Partner Relationships

February 8, 2022

Partner Relationships
In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

Spotlight

The Marketing Store, North America

As a global customer engagement agency, The Marketing Store creates cutting-edge brand experiences that captivate, promote discussion, and spark action. Areas of expertise include loyalty & CRM, contests, games & sweeps, retail experience, brand identity & packaging, partnerships, and product. The Marketing Store specializes in creating and sustaining high-value customer relationships for clients such as McDonald's and T-Mobile. They are headquartered in downtown Chicago with 13 locations across the globe and are privately held as part of the HAVI Group.

Other Infographics
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Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.

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How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Spotlight

The Marketing Store, North America

As a global customer engagement agency, The Marketing Store creates cutting-edge brand experiences that captivate, promote discussion, and spark action. Areas of expertise include loyalty & CRM, contests, games & sweeps, retail experience, brand identity & packaging, partnerships, and product. The Marketing Store specializes in creating and sustaining high-value customer relationships for clients such as McDonald's and T-Mobile. They are headquartered in downtown Chicago with 13 locations across the globe and are privately held as part of the HAVI Group.

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