Why Are Micro-Influencers Gaining Popularity?

January 15, 2022

Micro Influencers
Micro-influencers have fewer than 100K followers on their platforms.

They are gaining popularity because they are:

  • Affordable
  • Authentic
  • Interactive
  • Creative

Spotlight

Influ2

Influ2 is a VC-backed, Person-Based Marketing platform for B2B companies that addresses the fundamental orchestration dissonance between advertising activities and sales. It helps B2B marketers create meaningful relationships with customers that result in closed deals. With Influ2 each step of the customer journey (from top-of-the-funnel brand awareness and demand generation stages to sales and customer retention efforts) is fortified by personally targeted advertising.

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Spotlight

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