"12 Ways to Segment Your Contact List"

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

whitePaper | November 15, 2022

The economy today is more mobile, virtual, global, and digital than ever before. It’s also moving faster and with a new purpose and intensity not seen since the end of World War II. For small and emerging businesses, this is a remarkable time of opportunity. There’s been a significant shift in how we do business. Customer needs, preferences, and expectations have changed radically. And with this shift, new challenges arise, particularly the “last-mile” hurdle of reaching – and engaging – new and existing customers.

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

whitePaper | May 24, 2022

Since the dawn of customer service, organizations have sought to understand their customers’ needs in order to make them as happy as possible. IVR menus route calls to various automated capabilities. Website hot links take customers directly to their interest. But how do you know what it is that the customer needs? You can more easily answer that question and proactively address it when you know the customer’s intent. An advanced omni-channel implementation allows you to know customer intent, efficiently and accurately.

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.