Liberate marketers! Why now is the time to start taking creative risks again

July 12, 2021

marketer
It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

Spotlight

Keplar Agency

Keplar Agency is an Amsterdam based strategic digital production company. With our team of dedicated professionals, we create digital media products for (national an international) advertising agencies, SMEs and serious startups. Keplar draws distinction by unique vision, rock-solid business strategy, kick-ass design and custom-made software.

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